About Pine & Petal

Whitney (founder of P&P) is a mother to two young children, a wife, sister, daughter, and friend. Raised on the Palouse, she developed a deep appreciation for nature and the quiet power it holds—an influence that shapes everything behind Pine & Petal.

"I created Pine & Petal to offer my family and friends simple, natural skin and body care—back to our roots. Replacing one conventional lotion or cream can eliminate exposure to hundreds of synthetic chemicals.”

"I don’t believe in being perfect—I believe in thoughtful choices. Pine & Petal is about reasonably balancing convenience with the best option, and creating products you can pick up with confidence, knowing they were made with care, intention, and your peace of mind in mind."